Welcome to sammarketercurtis.com, an informational website about digital marketing, focusing on Google AdWords. Within these pages we look at a multitude of topics, from mobile technologies in digital marketing mixes to programmatic ads for display campaigns. With a good digital marketing presence, you can get word about your product or services out to the entire world!
So, let’s start with the easy stuff. What is digital marketing?
Digital marketing is the application of marketing methods and strategies to the electronic realm; to simplify this definition we can say that it is marketing through the internet. Over the last decade, digital marketing has grown immensely. New software and programs can allow a marketer to target a specific audience (be it through age group, gender, other demographics, or even interests and hobbies!) like never before. The number of computer and smartphone users continues to grow every year, allowing you to reach new consumers who might have never had contact with your brand.
You can also use the internet to spread brand awareness for your company or product(s). Features like CPM (Cost per one thousand impressions) bidding on Google AdWords can help a start-up company gain the niche it needs in today’s constantly evolving marketplace. It can be hard to get news of your offerings to go viral on the internet. You need not worry, though. With the proper strategy, you can increase your brand awareness immensely, and at a low cost.
So, start looking around the site and learning how to be a better digital marketer!
*The most recent posts are in the menu on the right.