It’s not easy to make a blog first-page material with the glut of content currently available. Standing out above the crowd requires work and attention to detail, but it’s quite feasible. There are two important factors to consider in web ranking; on-site Search Engine Optimization (SEO) and off-site SEO. To learn about SEO in general, click this link! Here I will discuss the impact of on-site SEO and the best practices to improve this.
On-site SEO refers to the characteristics of the page that is being evaluated. For example, the content on the page, how it is displayed, the links that are present, and the relevancy of the keywords you use. Each of these factors weigh in on how search engine algorithms view your webpage, be it good or bad. Failing to acknowledge these factors is definitely bad. So, let’s get to the nitty gritty of how to optimize your web page.
The most important factor for your rankings is the title for your post. This is denoted in HTML as the <H1> tag. Search engines will check if the post title matches with content on the page. It’s important to include your main keyword in the title, preferably toward the front. You need to remember that consumers will be reading the title and determining whether or not they will read your page based on this initial impression.
Next in line of importance is the actual content of your post. The content should be highly relevant to your keywords and title; deceiving readers into delving into your website is not a good thing. You should make sure that you write enough information to show that unique and relevant content is contained in your blog, ideally 300-700 words, but keep in mind that overly long articles may cause readers to leave before they even begin your piece. High bounce rates will lower your ranking status. Avoid writing fluff as well. If you put something down concisely, do so. Don’t fill your article with excessive prose.
You will also want to include useful links to external websites and other blogs you have written in your post. This shows the search engines that your content is likely to be accurate and relevant to users. Beware untrustworthy sites, though, as linking to websites that look like spam will lower your rankings. Try to ensure that the websites you link to relate to the content you are covering as much as possible. Linking to irrelevant sites will do you no favors. Link to other blog posts you have written whenever possible. This will draw in more traffic to your site, and keep readers engaged longer.
Finally, you want to make sure that the keywords you use are related to what you are writing about. Spamming keywords may seem like a good way to raise your post’s visibility, but it can actually do the opposite. Use highly relevant keywords and make sure that those keywords are used in your writing within the first paragraph. You want the search engine to know that the content is relevant as soon as possible. Be wary of over using your keywords. Stuffing them in as many times as possible will show the search engine that your content may be spam, and will result in a lower ranking. That doesn’t mean you should avoid them; utilizing your keyword several times within your post is important for ranking highly.