Digital Marketing at the University of Michigan

I’m a fan of the digital marketing program at UofM Dearborn. They like to teach you firsthand, plunging you into the meat of the matter while they show you the ropes. This, in my humble opinion, is an excellent manner in which to educate my fellow students about how to utilize the marvelous tools we have at our disposal. We need to guides in this unfamiliar world, and to be shown that it’s okay to fail in a safe environment (as long as it’s only temporarily).

We are being schooled thoroughly. I’m building a website and ranking it’s Search Engine Optimization, or SEO, against my classmates. We are all using this valuable experience to help understand Google AdWords, so that we may be certified come the end of the semester. We are also learning valuable techniques to upgrade our website rankings before the end of the semester.

I’m using this experience personally, to help build up my YouTube channel, The M1tten Men. It’s a slightly goofy Let’s Play channel, focusing on survival games. I’ve begun to optimize my tags and link my channel around the web to legitimize my entertainment endeavor in Google’s eyes. I wouldn’t understand what to do to up my viewership without the digital marketing program. With all hope, I will be able to start garnering real views soon (maybe).

Update: After much thought I have decided to add a page to my website showcasing my YouTube channel, The M1tten Men; Michigan’s Premier Let’s Play Channel. I’ve used what I’ve learned to optimize the positioning of my channel. I’ve also idly designed an ad campaign for The M1tten Men utilizing both the search and display networks; this would hopefully increase my potential reach to maximize impressions and get the brand out there on the web.

As far as content goes, the expectations are pretty clear. I’ve used YouTube’s Anlytics program to asses the channel’s performance on whole and on a video – by – video basis. My conclusions are rather simple; do not post split screen content and people watch more of the videos (from :28 minutes to 1:04 minutes).


Good Evening

– Samuel Curtis

One thought on “Digital Marketing at the University of Michigan

  • January 31, 2017 at 12:13 am

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