Two things factor into a website’s ranking with search engine algorithms; off-site search engine optimization (SEO) and on-site SEO. The quality of your off-site interactions is the single most important factor for search engines. Here I will discuss the impact of off-site SEO factors and how to improve your ranking. To learn about general SEO click here!
Here’s what off-site SEO is in a nutshell; the links that lead to your website on external pages. It’s as simple as that. The key here is ensuring that you have quality links to reputable sites. The links you have will determine your page rank. These links should generate traffic to your website. Avoid links from spammy sites or otherwise untrustworthy pages. Linking to these toxic web assets will lower, not raise, your web ranking. Make sure the links you create have ‘dofollow’ enabled because those links pass on more ‘link juice’. Keep clear of iffy sites, check to ensure the links are ‘dofollow’, and you should be fine.
Let’s take a look at some of the most common ways to create links to your website. A simple way to create a link to your site is to create a profile on another site and to put your link in as part of the description of your profile, commonly known as ‘About Me’s’. This will allow you to add a legitimate link in a short amount of time. You can use your new profile to comment on web forums or blog posts, where you can put an additional link to your website. You could also create a separate blog and link to your current website from your new digital pulpit. You could also submit articles to an article submission site, which will link back to your blog. A good example of this would posting one of your blogs on a site like Reddit.
Another good place to look at posting a link to your website would be a website directory. These sites are lists of links to websites, offering users the ability to search for sites that have content related to their search or interests. Similarly you could look into registration sites, which show sites and the data related to them. Either option will grant you the chance to gain some much needed visibility for search engines.
Finally, you could try offering your link up as added value to a website through link baiting. Link baiting is asking a webmaster to add a link to your website on theirs for mutual web ranking benefit. You could also try link exchanges. A link exchange is where one webmaster offers to another to put a link to the second party’s site on the original webmaster’s site in exchange for a link to their website on the second party’s site. This is called a two-way exchange. The best exchange practice, though, would be to attempt to create a three-way link exchange. This is where one website links to another, but not back to the first, the second site links to the third, but not back to the second, and the third links to the first, but again without direct reciprocation. For a clearer explanation of three-way linking, check out this link! You should remember, at the end of the day, a one-way link will provide better ‘link juice’ than either of these options.
This post should’ve helped explain off-site SEO and some of the common ways to improve your ranking on these factors. At the end of the day, it’s more important to make sure that you quality links than to put out as many as possible. I hope this helps!